When brand experiences consistently align with consumers’ expectation, equity is built
That’s why we believe that measuring and monitoring brand experiences should be part of any brand-building
and activation program. This is especially true in today’s world where customers play an active role in shaping who brands are. Consumers are in effect acting as the conscience of brands; with brand credibility and authenticity being celebrated, played with and even challenged by consumers at each point of experience.
Thanks to technology and the Internet of Everything, we are able to quantify and monitor these experiences as they happen, in the moment. We can also study them retrospectively for patterns using tags, cookies, POS data, etc. Experiences can also be quantified and validated using our proven brand frameworks through
survey data.
All of these enable us to help our clients ensure that the experiences they deliver
to consumers are relevant, consistent, delightful and on brand – ultimately, for the purpose of building lasting relationships.
