Use BrandSum as the
basis to provide fresh, relevant and differentiated value to your target
BrandSum is a positioning framework that weaves deep insight from a consumer, category and cultural perspective into the very heart of your brand positioning.
This combination of insights should be the inspiration for everything the brand does.
Not only does it ensure focus on what your audience finds relevant, it also highlights what’s different in your category, and layers in what’s fresh from a cultural perspective.
This combination shows us how to create content and experiences of real value.
