Cultural Insight provides
actionable inspiration
Understanding culture reveals the meaning behind your brand territory –inspiring fresh ways to express it, including through experiences and content.
Cultural Insight also draws inspiration
from brands in other categories, analyzing excellence from those that create brilliant
brand worlds and captivating content.
By assessing brands from a full 360° perspective, we are able to get under the skin of how they make content work consistently across multiple touchpoints.
In addition, immersing in culture shows
us the raft of experiences consumers are exposed to, from the most emergent and exciting to the everyday and routine.
As well as looking at what brands do, we can analyze all other aspects of culture – events, shops, leisure activities, public spaces, cultural landmarks... This enables us to see what can be used as inspiration to kick-start ideas, and how to create content and experiences for your brand that have equal depth and strength.
