Magnetic brands with
a compelling character
and a strong emotional connection to their audiences unlock huge opportunities for
brand-led growth
Magnetic brand positioning is the starting point for great content and experience creation - understand what drives it and you’ll find it much easier to develop content, steer and own it in a laser-like way.
Brand Navigator measures brand magnetism (a brand’s relevant differentiation), brand character
and the strength & nature of the emotional brand connection today. It also identifies the effectiveness and impact of already established content, touchpoints and signals. With our Driving Power Analysis,
we distil the most important future drivers
to enhance the brand’s entire performance.
Brand Navigator identifies clear insight and actionable guidelines on future positioning options to fuel brand magnetism and, finally, sales.
