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From Continuity to Disruption Nest
Nest was created following
the founder’s observations
of the limitations of the home thermostat
The inventor of the iPod and iPad, Tony Faddell, observed that
the UK and US spend 50-70% of home energy bills on heating
and cooling, but that the controlling device was hard to program, inflexible, unresponsive, and ugly. He set out to create a smart thermostat for the ipod generation.
The Nest thermostat not only has
excellent design credentials
After three days of use, adjusting the temperature either on the device or via smartphone, it learns the user’s preferences. It automatically detects when the house is empty and adjusts the heating or cooling accordingly, and combines this with weather information and big data analysis to predict when to heat or cool an owner’s home. It tells users when their heating is at an energy-efficient level and provides personalized reports on their energy use, encouraging behavioral change. This in itself leads to significant cost savings, but Nest is also working with utility partners to encourage reduced usage at peak times.
Nest’s fresh application of technology to the home led to a
$3.2 billion buy out from Google.
By challenging the market’s expectations around a simple device, Nest has become the first true brand of the emerging smart home segment.
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