How do you find your
way around the new
marketing reality?
From Added Value, here is a handy navigation aid for this changing and sometimes inhospitable landscape.
7 key shifts defined, with key questions answered and best practices shared for each.
At the click of a button.
Rollover and click for more detail
Brands of the future don’t
just sell products or services. Liberated by technology, they create inspiring experiences
that engage people in their
brand world... a world where
the marketing adds as much
value as the product itself
Brands need to have an active
purpose at their core and
demonstrate it through a focus
on actions, not just words
Brands need to evolve from producing few, linear stories to publishing content with multiple, live storylines told across
a multitude of touchpoints
Brands are expanding the roles they play in people’s lives and developing multi-dimensional
relationships with their audiences. Brand owners need to have the flexibility to wear different hats
and adapt to these different roles
In the past, successful brand performance was about continuity, delivering the same reliable
experience time after time. Changing times mean that to
stay ahead, brands must show themselves capable of reinvention, even disrupting
their own models in order to remain relevant and fresh
Brands need to leverage Big Data to deliver not just the ‘what and when’ but critically the ‘who and why’ if they want to be relevant
Mobile has moved beyond
first-screen .
It’s even moved beyond
multi-screen.
It’s now omni-screen.
