Data is everywhere.
Yet more data isn’t the answer
Recognizing relevant data and understanding its impact on brands is
the answer – and that is exactly where
we specialize.
The burning question from many marketers is ‘how can we effectively and efficiently utilize the wealth of information available to us?’ The art is not in data aggregation but in recognizing which streams of data to pay attention to, which ‘broadcasters’ to listen to, which sources to integrate, and what metrics to monitor or control depending on the unique business objective.
In our tracking program we incorporate data from talking and listening to the right people in the right way and at the right time; integrate and analyze the data in context (using independent and relevant data streams such as spend, sales, POS, news, etc.) and uncover the relationships between metrics using advanced analytical tools and predictive models. The insight from our tracking empowers our clients to anticipate where their market is going and to be proactive in their engagement and communication plans.
