Ever since Amazon led the way with recommendation functions, personalization has been key to ecommerce

eBay continues to introduce innovations
which transfer control to users, most recently introducing significant new functions creating
a more personalized viewing and browsing experience.

Introducing a unique
new homepage

eBay collections allows users, brands and
sellers to create and follow visual collections – handpicked items grouped by whatever takes your interest. Although visually similar to Pinterest, collections are distinguished by being instantly shoppable, acting as a virtual boutique tailored to your interests. A number of these collections create a virtual high street, unique to the user and to eBay. Collections offers sellers the opportunity
to build a following, and their instant nature also means that eBay can react to trends and create boards that are completely relevant to the latest online conversations.

Collections gives control back to the user,
helping them to follow their passions while directing them to a wider range of more
relevant products. A combination of the fun
and the functional, this personalization creates a shopping experience that is better for user, seller and brand.