BrandSum is brand
positioning with purpose
Brand ‘purpose’ has taken on new meaning in today’s world. It’s no longer about the moral or ethical stance a brand takes, but instead describes the active role a brand plays (or aims to play) in consumers’ lives.
We use BrandSum to define with clarity and impact what your brand stands for and its purpose for consumers. It brings fundamental category and consumer truths together with a distillation of the brand’s core offer and character
into one clear framework. This framework is the brand’s touchstone – inspiring everything it is and everything it does. This is what we mean by a brand’s ‘purpose’ today.
