Cultural Insight decodes
the multiple meanings in
your brand essence
By doing this, we illustrate how each is relevant to your audience and help discern which has the potential to be most active.
We can then explain how to best articulate it, so that the meaning behind your brand essence becomes active and purposeful. Once you know the precise angle of your brand essence and how it translates into purpose, we can give
your clear, actionable guidelines on how
to express it both visually and verbally.
We use cultural insight analysis to dig into the details – the nuances of tone of voice,
colors, materials, packaging, and communications - and show you how
to express your purpose in a way that consistently inspires action.
