Nowadays, every organization has an innovation process –
most likely, it’s the same
as everyone else’s
So if you’re lucky, you might produce some incremental innovation to fill the pipe.
But what you won’t do is create genuinely disruptive ideas that could transform you business and your category.
To do that, you need to look at the world
in a different way: your customers, assets, competencies, partnerships, competition, the experiences you create and the culture you operate in. And you need to be prepared to take risks and learn from your mistakes: it’s not for nothing that today’s most innovative and valuable businesses take a Fire-Aim-Reload approach to innovation.
Added Value can help: we call it Controlled Chaos.
